Smart school leaders have long understood the power of having a strong school brand in recruiting exceptional staff, securing high quality enrollments, and therefor driving outstanding academic achievement at a school level.

Research shows that 50 percent of private school enrollments come from word of mouth, which is influenced by social media, and 20 percent come directly from a school’s website.  This means 70 percent of a school’s enrollments are directly and indirectly influenced by their digital marketing effort.

It’s the stories that shape a school’s brand, and there are huge opportunities to utilize professionally produced visual media, and sound digital marketing strategies to communicate what makes a school great, and empower a school’s brand building efforts.