Custom furniture makers are rare breed these days. The retail furniture space is dominated by cheap and cheerful brands, and endless styles of flat pack, self-assemble furniture, that can be knocked up over a cold beer and some week night TV. The Recycled Timber Factory hits a different niche. Situated over the picturesque Lake Macquarie, passionate craftsman Hans Geyer and his team produce refined and unique one of a kind free standing pieces and installations, for residential and commercial use.
Hans contacted me late in 2016, and I knew from our first conversation Edge was a perfect fit for Hans and his business. He already had a cult social media following, however he had limited capacity to show his audience just how good his furniture and installations really were. Professional commercial photography by Edge has since been able to deliver the quality images he desperately needed to accurately show off his visually stunning pieces, incredible craftsmanship, and the careful attention to detail that’s styled into every finished piece
Hans was finding it difficult to communicate the quality of his product, and the value he could bring to customers lives. From a brand building perspective, RTF also needed to differentiate themselves from their competition. High quality imagery is a powerful visual communication tool in increasing customer understanding of products, raising brand perception and brand differentiation, and the obvious missing link for Hans and RTF.
The stunning imagery that Edge captured, has since delivered dozens of new projects for RTF, helping Hans continue to grow his business and elevate his business brand.
About recycled timber factory
Recycled timber factory are your railway sleeper timber specialists. Our sawmill cuts and re-sizes hardwood timber from railway sleepers, and old timber bridges to create stunningly beautiful furniture items and installations that become features of your home.