It’s always a great feeling when halfway through a photo shoot the graphic designer slaps you on the back, jumping up and down with excitement, because shot after shot, Edge was delivering exactly what they were after! Well actually this was the experience shooting for DFK Crosbie & Graphica earlier this year.
DFK Crosbie is a great client to talk about because they believe in the power of creating a strong & unique brand, as well as understanding how powerful great imagery is in helping create that brand.
From the outset Crosbie had a very specific idea around what photos they wanted to capture, and how they wanted to use the imagery. The challenge for Edge was to take the concept imagery with their unique locations, lighting, and talent, and come up with visual solutions. Solutions that could be captured within the Crosbie offices, using their staff, their spaces, and the combination of available lighting and studio lighting solutions, and to deliver images that very closely reflected the original concept.
We met a few weeks before the shoot to work through details from wardrobe choices for their staff, furniture selection, locations around the offices, identified optimal time of day to capture each of the images to best make use of the natural light, but also how to best supplement that light with portable studio lighting.
The key branding message they were looking to communicate through the imagery was experience, and best in class expertise, delivering peace of mind for Crosbie clients.
The images captured during the photo shoot were streamed wirelessly to the marketing executive, and the graphic design team, allowing for real-time feedback and instant approval, ensuring everyone was really happy with the shoot. Edge always prefers to operate like this because it allows the creative team to work together seamlessly to deliver an outstanding shoot for every client.
This is what DFK Crosbie had this to say about Edge on Google My Business, “Mark is easy to work with and has a great eye for detail. He did a fantastic job on our corporate photo shoot, making our people and our office look amazing.” 5stars
DFK Crosbie are an accountants and business advice firm with over 50 years of experience. We take the time to get to know our clients and their business to build strong relationships and understanding of all client needs, utilising our industry expertise and focus on service to give peace of mind to our clients. Offering complete services including tax advice, business advice, wealth management, SMSF, finance and audit, giving a holistic approach and peace of mind our clients are supported by the ‘best in class’. We provide specific industry expertise in hospitality, health and medical, taxation, not for profit, Wealth Management and SMSF.